QR Code: How Are They Changing the Way We Shop?

Created on 9 August, 2022QR Code Articles • 375 views • 3 minutes read

What are QR codes?

QR Codes: How They May Change the Way You Shop


QR codes have been around since the late 90s, but their usage has grown at an impressive rate over the past few years, especially among businesses seeking to engage with their customers. But what exactly are QR codes, and how might they change the way you shop? Here’s what you need to know about this technology that just might become your favorite shopping companion!


What are QR codes?

QR codes are two-dimensional barcodes that can be read by scanning them with a QR code reader. The code can store information such as website URLs, contact information, or text. There are two types of QR codes: static and dynamic. Static QR codes are those that always contain the same information, while dynamic QR codes can be updated to change the information they contain.


4 ways consumers use them

1. Static QR codes are placed in a specific location and can be scanned with a QR code reader to reveal information like a website URL. 

2. Dynamic QR codes are generated for each individual and can be used to track data like how many people scan the code and when. 

3. Consumers can scan QR codes with their smartphones to learn more about a product before they buy it, or to get discounts and coupons.


Where can businesses use them?

Businesses can use QR codes in a variety of ways, from marketing to customer service. For example, you can use a static QR code to link customers to your website or online store. Or, you can use a dynamic QR code to allow customers to make a purchase directly from your physical store. In addition, businesses can use QR codes to provide customers with loyalty rewards or coupons.


Common mistakes made with them

Even though QR codes are becoming more and more popular, there are still some common mistakes that people make when using them. For example, not all QR code scanners are created equal. Some can only read certain types of codes, while others can read multiple types. Another mistake is not making sure that the code is placed in a well-lit area. If the code is too dark or blurry, it won't be able to be read.


Why should marketers care about them?

Marketers should care about QR codes because they are a new technology that can be used to reach consumers. QR codes can be used to provide consumers with information about a product or service, and they can also be used to make it easier for consumers to purchase products or services. QR codes have the potential to change the way consumers shop, and they may also change the way marketers reach consumers.


Who’s using them right now?

Just about anyone with a smartphone can scan a QR code. That means that businesses of all sizes can use them to reach potential customers. For example, a small business owner could put a QR code on their business card. When scanned, it would take the customer to the business’ website.


Our advice on how to get started with these new forms of marketing.

Static QR codes are black-and-white codes that cannot be changed once they are printed. Dynamic QR codes, on the other hand, can be edited and customized after they are created. This means that you can change the URL or destination of the code at any time. To scan a QR code, you will need a smartphone with a camera and an internet connection. There are many free QR code scanner apps available for download. Once you have installed a QR code scanner app, simply point your camera at the code and wait for it to scan. The app will then take you to the URL or destination associated with that code. Dynamic QR codes also have the ability to track how many people have scanned them, as well as when and where they were scanned.


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